The BNI Taiwan International Conference is the most iconic and highly anticipated business-referral event of the year.
Each year, thousands of members, innovators, and leaders from 31 regions across Taiwan gather to review the past year’s achievements—referral volume, closed business, and market impact—while celebrating the distinguished chapters and outstanding members featured on the annual honor roll.
商務引薦不止於交易，而是跨越疆界、跨越市場、跨越文化的人際與經濟合作。
因此視覺系統以山峰作為形象主體，寓意企業家在合作中共同攀升，在信任中邁向更高的成長曲線。
什麼是 BNI｜What is BNI
BNI，全名為 Business Network International，是全球以「系統化商務引薦」為核心的企業合作網絡組織。1985年由 Dr. Ivan Misner 博士創立，理念濃縮為一句在全球商界深具影響力的五個字：Givers Gain®（付出者收穫）。這並非一句口號，而是一套可被複製、可被衡量、能為企業創造實質成效的商務成長方法論。
今日，BNI已遍佈全球超過70多國，在台灣，自2006年起飛速成長，累積創造上千億元級商務引薦與成交效益。越來越多企業選擇加入BNI，不只是為了成交，而是為了走向更廣闊的市場、更成熟的品牌定位、更長遠的企業使命。
BNI是一種商業方法，是一種人脈哲學，更是一種 因付出而富足的成長文明。
BNI, short for Business Network International, is a global business networking organization built upon the core principle of “systemized business referrals.” Founded in 1985 by Dr. Ivan Misner, its philosophy is distilled into a single phrase that has profoundly influenced the global business community: Givers Gain®. This is not merely a slogan—it is a replicable, measurable methodology that drives tangible growth and results for businesses.
Today, BNI spans more than 70 countries worldwide. In Taiwan, since its rapid expansion beginning in 2006, it has generated tens of billions in referral-based business opportunities and closed deals. Increasingly, companies join BNI not only to boost transactions but to step into broader markets, build stronger brand positioning, and pursue long-term corporate missions.
BNI is a business methodology, a philosophy of networking, and a growth-oriented culture rooted in the idea that true prosperity comes from giving.
BNI台灣國際年會：年度指標性盛典｜
BNI Taiwan International Conference: The Premier Annual Landmark Event
BNI台灣國際年會，是BNI年度最具代表性、最受矚目的商務引薦盛事，每年來自全台31個營運區、數千位會員、產業創新者齊聚一堂，共同回顧過去年度創造的引薦量、成交金額與市場影響力，並公布卓越分會及傑出會員的榮譽榜單。
國際年會的核心價值包括：
- 商業洞察：匯聚世界級講者、跨市場案例分享、產業趨勢解析，協助企業掌握全球經濟脈動。
- 跨區合作：分會與會員在此建立跨城市、跨產業甚至跨國的策略合作管道。
- 品牌彰顯：以數據、成果、故事呈現一年來BNI生態系創造的經濟乘數效應。
- 文化傳承：再次強化 Givers Gain® 核心價值，使商務成長與社會責任並進。
The BNI Taiwan International Conference is the most iconic and highly anticipated business-referral event of the year. Each year, thousands of members, innovators, and leaders from 31 regions across Taiwan gather to review the past year’s achievements—referral volume, closed business, and market impact—while celebrating the distinguished chapters and outstanding members featured on the annual honor roll. The conference centers on four core values:
- Business Insights:Featuring world-class speakers, cross-market case studies, and industry trend analyses that help businesses grasp global economic shifts.
- Cross-Regional Collaboration:Chapters and members build strategic partnerships that span cities, industries, and even international borders.
- Brand Elevation:Showcasing data, achievements, and stories that highlight the economic multiplier effect generated by the BNI ecosystem throughout the year.
- Cultural Continuity:Reinforcing the Givers Gain® philosophy, ensuring business growth goes hand in hand with social responsibility.
這場盛典既是成果發布會，也是 成長引擎啟動儀式。每一位站上舞台的獲獎者，不只是分會的亮點，也是企業永續連結與商務文明演進的典範。
BNI台灣國際年會讓每一位參與者帶著更開闊的視野、更堅定的商務信念及更具行動力的市場策略走回企業戰場。這是一座推動台灣在全球市場提升影響力的 商務加速器，更是一個屬於所有付出者的榮耀殿堂。
This grand event is both an annual report of collective achievement and a ceremonial ignition of the next cycle of growth. Every award recipient who steps onto the stage represents not only the excellence of their chapter but also a model of sustainable connection and business-cultural evolution.
The BNI Taiwan International Conference equips every participant with broader vision, stronger conviction, and more actionable market strategies as they return to the business arena. It stands as a commercial accelerator elevating Taiwan’s global influence—and a hall of honor for all who choose to give.
視覺設計理念｜Visual Design Concept
2025年BNI台灣國際年會以國際主題 「BEYOND｜超越」 為核心，視覺概念以「台灣玉山山脈」作為象徵語彙。設計團隊從品牌核心精神出發：商務引薦不止於交易，而是跨越疆界、跨越市場、跨越文化的人際與經濟合作。因此視覺系統以山峰作為形象主體，寓意企業家在合作中共同攀升，在信任中邁向更高的成長曲線。
主視覺語言結合 玉山山脈、台灣藍鵲、原生蝴蝶 等生物多樣性元素，象徵台灣在國際市場中不僅是經濟節點，更是兼具文化質地與永續意識的島嶼。設計採用 正紅與山系色階，在能量與沉穩之間取得平衡，使品牌精神既具有國際辨識度，又保留台灣在地的文化韌性。
字形結構亦呼應山脈語意：BEYOND 中的「A」以山峰結構重繪、TAIWAN中的字形透過筆畫重力調整，呈現穩定、前進且具備高度延展可能的品牌視覺。整體視覺延伸至指標系統、展場導引、國際證書、主題舞台、周邊產品與永續布展，使年會視覺從單一識別，轉化為 具品牌策略性的國際設計語言。
設計團隊並納入 永續展會（Sustainable Event Design） 原則：降低一次性輸出、可模組化組裝、提升材料循環利用，同時以視覺敘事呈現BNI商務價值：合作，是最可持續的成長方式。
最終，本次視覺意圖向所有參與者發出一個共同命題：
「攀登的不只是市場，更是合作文明的高度。」BNI BEYOND，不只是一場年會，更是台灣走向全球商務網絡的集體品牌宣言。
The 2025 BNI Taiwan International Conference adopts the global theme “BEYOND” as its core, with the visual concept grounded in the symbolism of Taiwan’s Yushan Mountain Range. Drawing from BNI’s foundational spirit—that business referrals are not merely transactions, but collaborations that transcend borders, markets, and cultures—the design system positions the mountain peak as its central motif. It represents entrepreneurs rising together through partnership and ascending toward higher trajectories of growth built on trust.
The primary visual language weaves together imagery of the Yushan mountain range, the Taiwan blue magpie, and native butterfly species, reflecting Taiwan’s role in the global market not only as an economic hub but as an island defined by cultural richness and sustainability consciousness. The palette combines vibrant red with mountain-inspired gradients, striking a balance between dynamism and stability, giving the brand both international clarity and a distinctly Taiwanese resilience.
Typography is crafted to echo the mountain metaphor: the “A” in BEYOND is restructured into a peak-like form, while the strokes in TAIWAN are adjusted for weight and grounding, creating a visual identity that is stable, forward-moving, and widely adaptable across applications. The visual system extends seamlessly into signage, wayfinding, exhibition design, certificates, stage environments, merchandise, and sustainable booth construction—transforming the conference identity from a single graphic into a strategically driven international design language.
Sustainable Event Design principles are intentionally integrated: reducing single-use materials, enabling modular construction, and increasing material circularity. Through visual storytelling, the identity also highlights a core BNI value—collaboration as the most sustainable pathway to growth.
Ultimately, this year’s visual concept offers a shared proposition to all participants:
“What we ascend is more than the market—it is the very height of collaborative civilization.”
BNI BEYOND is not merely a conference; it is Taiwan’s collective brand declaration as it steps onto the global business stage.
永續展場介紹與成果數據｜Sustainable Exhibition Design & Outcome Metrics
本次BNI台灣國際年會，正式導入 永續展會（Sustainable Event）設計策略，以「超越合作：品牌的永續夥伴」為核心，全面採用可重複利用布幕與材質，避免一次性木作、PVC大面積包裝等高耗能、高廢棄展場工程。目標非常明確：減少展覽廢棄物、降低碳排、節省材料與物流能耗，並以可量化的永續成果為台灣BNI建立國際示範案例。
本次展場重點採行策略如下：
- 全區展景皆改為可重複利用展布
年會所有背板、入口意象、品牌條幅均調整為可拆解、可再運輸之熱昇華彈性布展系統，有效減少以往常見的 PVC護貝膜＋PVC底材 廢棄來源。 - 減少一次性展場垃圾，撤場「一箱搞定」
相較過往需要多車次清運廢棄物，本屆展場以模組化設計執行，撤場後廢棄物大幅減量，僅以少量箱件即可完成回收。
- 以熱昇華布展替代傳統PVC輸出：減碳效果具體計算
根據碳排放數據評估：展示牆總量3608才，若使用傳統 PVC輸出 + 合成板，碳足跡約 651.27 kgCO₂e
改採用熱昇華彈性展布方案，碳足跡約 405.9 kgCO₂e
本次年會布展工程碳足跡成功下降約 37%
此成果不僅代表排碳減量，更象徵BNI推動 ESG 行動從組織文化、跨產業協作，到展會執行層面的切實落地。
永續設計的商務意義：不是成本，而是競爭力
永續展會並非僅是形象表述，而是提升BNI品牌國際治理水準、示範全球分會可複製的 低碳布展模型（Low Carbon Exhibition Model），未來可持續推廣至各城市大型商務活動
This year’s BNI Taiwan International Conference officially implemented a comprehensive Sustainable Event strategy under the theme “Beyond Collaboration: Sustainable Partnerships for Brands.” The event adopted reusable materials throughout the venue—avoiding single-use carpentry, PVC-heavy installations, and other high-waste exhibition methods. The goals were clear: reduce event waste, lower carbon emissions, minimize material consumption and logistics energy, and establish a quantifiable sustainability benchmark that positions BNI Taiwan as an international model.
Key sustainability strategies implemented at this year’s conference include:
- Full Replacement of Traditional Installations with Reusable Fabric Systems
All backdrops, entry visuals, and brand banners were redesigned using modular, reusable sublimation-printed fabric systems. This significantly reduced waste generated by conventional PVC laminates and PVC substrate printing. - Minimal Waste at Dismantling – “One Box to Clear the Venue
Compared to past events that required multiple waste-removal trips, this year’s modular system drastically reduced the volume of discarded materials. After dismantling, only a small quantity of boxes was needed for collection and recycling. - Sublimation Fabric vs. PVC: Quantified Carbon Reduction
According to carbon-emission assessments conducted by CHIHE (Sustainability & Carbon Data Technical Partner):
- Total display area:3,608 square feet
- Traditional PVC output + synthetic boards:≈27 kg CO₂e
- Sublimation elastic fabric system:≈9 kg CO₂e
This represents an approximate 37% reduction in carbon footprint for exhibition production.
The outcome reflects not only reduced emissions but also demonstrates how BNI’s ESG commitments—from organizational culture to cross-industry collaboration—are being fully implemented at the operational level.
The Business Value of Sustainable Design: A Competitive Advantage, Not a CostSustainable exhibition design is more than a branding gesture—it elevates BNI’s international governance standards and showcases a replicableLow-Carbon Exhibition Modelthat can be adopted by BNI regions worldwide. This approach strengthens long-term competitiveness and can be expanded to future large-scale business events across multiple cities.
用設計減碳，用合作擴大影響力｜
Designing for Carbon Reduction, Expanding Impact Through Collaboration
BNI台灣相信：合作，是最具永續性的商務成長方式。2025年起，台灣BNI將持續推動展場循環材質、跨區減碳標準與可衡量的環境影響指標，成為全球BNI永續展會的示範節點。
減少廢棄，是商務文明的開始；共同減碳，是BNI成長的新高度。
BNI Taiwan believes that collaboration is the most sustainable path to business growth.
Beginning in 2025, BNI Taiwan will continue advancing the use of circular exhibition materials, cross-region carbon-reduction standards, and measurable environmental impact indicators—establishing itself as a key model for sustainable BNI events worldwide.
Reducing waste marks the beginning of a more responsible business culture;
reducing carbon together represents a new height in BNI’s collective growth.
BNI 台灣年會
2025
CHIHE BRANDING CONSULTANCY
